BPA

BPA 127Digital Marketing & Analytics

3 credits3 sections at 1 collegeFall 2026

Online: 2In-Person: 1

Transfer Equivalencies

University	Equivalent Course	Status
Towson University	MCOM 214Principles Of Advertising	Direct Match
University of Maryland, College Park	Lower Level ElectiveLower Level Elective	Elective Credit
University of Maryland, Baltimore County	ENTR 320Entrepreneurial Marketing	Direct Match
University of Maryland Global Campus	MRKT 457Digital Marketing	Direct Match
University of Maryland Global Campus	Marketing (Lower Level)Marketing (Lower Level)	Elective Credit
Morgan State University	MGBU 116TRMgbu Lwr Lvl Elective	Elective Credit
Frostburg State University	BUAD 195Business Admin Elective	Elective Credit
Frostburg State University	Business Admin ElectiveBusiness Admin Elective	Elective Credit

Anne Arundel Community College

2 Online1 In-Person3 sections

CRN	Schedule	Instructor	Campus	Mode	Seats
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Asynchronous / Online	To be Announced	Online	Online	—
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Asynchronous / Online	To be Announced	Online	Online	—
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Tue Thu 11:00 AM–12:15 PM	To be Announced	Main Campus	In-Person	—

Transfer Equivalencies

University	Equivalent Course	Status
Towson University	MCOM 214Principles Of Advertising	Direct Match
University of Maryland, College Park	Lower Level ElectiveLower Level Elective	Elective Credit
University of Maryland, Baltimore County	ENTR 320Entrepreneurial Marketing	Direct Match
University of Maryland Global Campus	MRKT 457Digital Marketing	Direct Match
University of Maryland Global Campus	Marketing (Lower Level)Marketing (Lower Level)	Elective Credit
Morgan State University	MGBU 116TRMgbu Lwr Lvl Elective	Elective Credit
Frostburg State University	BUAD 195Business Admin Elective	Elective Credit
Frostburg State University	Business Admin ElectiveBusiness Admin Elective	Elective Credit

Available at 1 college

Anne Arundel Community College

2 Online1 In-Person3 sections

CRN	Schedule	Instructor	Campus	Mode	Seats
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Asynchronous / Online	To be Announced	Online	Online	—
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Asynchronous / Online	To be Announced	Online	Online	—
is participating in the Direct Digital Access program. A course materials fee of $128.00 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.	Tue Thu 11:00 AM–12:15 PM	To be Announced	Main Campus	In-Person	—